ASDA Lunch Boxes

These lunch boxes are a great example of packaging design by Emma Smart.  Each sandwich box opens up into an image of a place setting.  There are three different lunch box themes (Satisfying, Healthy and Children's), each with an appropriate design.  I would be so thrilled if I opened my lunch box to find this.  It shows how much emotional enjoyment design can add to an experience.  Emma created these lunch boxes for ASDA as part of a student project a few years ago.