C-Class Website

I found this website for the new Mercedes C-Class kind of interesting.  They have come up with some keywords to describe the C-Class; energy, simplicity, balance, space, interaction, confidence.  To get across the meaning of each of these concepts they have created little interactive activities to allow you to experience the meaning of each word for yourselves.  For example the 'Interaction' demo asks you to navigate an invisible maze.  The maze is just trial and error until the navigation assistance kicks in, then it is easy.  These simple activities are a very effective way of getting across the key messages. (Found through FWA)