I was in the grocery store the other day and I saw these new Dole fruit containers. They are such a freshing approach to the old tin can. First of all, they look great. The clear plastic shows off the natural beauty of the fruit and reinforces Dole's confidence in their fruit's quality. Secondly, they are much more user friendly than cans because you can use what you need, put the lid back on and stick the whole thing in your fridge. Thirdly the plastic containers are recyclable, like cans, but also reusable.
This is good marketing on Dole's part. It caught my attention, make me buy more than I needed and gave me a great user experience that will make me a return customer. Good job guys.