It is amazing what a little bit of design can do, even if the only added value is aesthetic. Best Made Company has added just a touch of design to a very classic object, an axe. They manufacture a range of axes with painted handles. Each colored handle is given a clever name to compliment nice design with good branding. The designs are released seasonally, like fashion lines.
If none of this season's axes appeal to you, you can always request a custom, ideal, design. Design and branding doesn't come cheap (thank goodness it adds value), axes range from $235-$550. Brilliant. I'm not sure how this is going over with the lumberjack community, but the design community is drooling.
If you visit the website, be sure the check out the inspiration page. It's raw, honest, and fantastic.