Nike ID is probably the best thing to happen to running shoes since Velcro. It is a website that allows you to create and order your own set of custom Nikes. You choose a shoe style and then you have creative control over all the colors (base, laces, swoosh, sole, etc), plus you can add your own graphic or text to the side, and if you have wonky feet you can even order the left and right shoe in different sizes. Love it! Ordering my first pair tonight.
Also check out the Puma equivalent - The Puma Mongolian Shoe BBQ