Pimp my Billy

This is a pretty smart idea.  Pimp my Billy by Ding 3000 is a range of products to customize one of IKEA's top selling products, the Billy bookshelf.  I mean, who out there doesn't have a Billy bookshelf in their house/apartment?  Ding 3000 currently has 2 different inserts to help add some excitement to your Billy:  The Billy Heidenreich (an oak rack with lectern), and the Billy Wilder (seen above).  (Found through Swiss Miss)