Today I was lost in a thought about the secret joys of office supplies. A thought, almost perfectly encapsulated by this copy paper packaging for HEMA by Studio Kluif. A sense of playfulness is (almost) always a welcome addition to the design of everyday things.
Entries in Packaging (12)
Noemie Cotton designed this fantasticArachides en Duplex packaging for peanuts as part of a Young Packaging competition back in 2007. The bag is divided into two parts, one side for fresh peanuts and the other side for the shells.
I like this holistic before, during, and after approach to packaging.
Pepsi updated their logo and product graphics a few months ago. Like any rebranding, there have been mixed reactions. Personally, I really like them. I appreciate that have given some life to the brand by allowing the logo to be slightly organic. The stripe in the Pepsi logo changes size according to the beverage type. Diet Pepsi gets a skinny stripe and Pepsi Max gets a seriously fat stripe. I am pretty sure that this goes against all traditional branding rules, but I like it. It actually gives the brand a little more personality. I hope the trend catches on. (Thanks Brett).
These lunch boxes are a great example of packaging design by Emma Smart. Each sandwich box opens up into an image of a place setting. There are three different lunch box themes (Satisfying, Healthy and Children's), each with an appropriate design. I would be so thrilled if I opened my lunch box to find this. It shows how much emotional enjoyment design can add to an experience. Emma created these lunch boxes for ASDA as part of a student project a few years ago.