HBO's amazing new Voyeur website allows you to peak into the windows of five New York apartment buildings. It's a stunning Flash website created by the Brooklyn based Big Spaceship that combines video, music and colors to great dramatic effect. At each building you watch the story or stories unfold over a matter of days. There is something disturbingly captivating about watching people through windows. The site is part of a larger experimental 'Hyper Media' advertising campaign by HBO.
Entries in Flash is Awesome (39)
The Vitamin Water section of the Glaceau website has been making me laugh. They have come up with funny 'Try It' sayings for each flavor to attempt to explain the effect of the drink. For example 'Try swimming the Atlantic when you've just swam the Atlantic. Try Revive. Try it.' or 'Try kissing a poison dart frog until it turns into a prince. Try Endurance. Try it.' You can also create your own sayings using the Try It Creator and then post the custom advertisement to your blog or myspace page. I find this very interesting because on the one hand they are giving up control over what their advertisement says, but on the other hand the ads that people come up with are probably even more relevant to the readers.
I found this website for the new Mercedes C-Class kind of interesting. They have come up with some keywords to describe the C-Class; energy, simplicity, balance, space, interaction, confidence. To get across the meaning of each of these concepts they have created little interactive activities to allow you to experience the meaning of each word for yourselves. For example the 'Interaction' demo asks you to navigate an invisible maze. The maze is just trial and error until the navigation assistance kicks in, then it is easy. These simple activities are a very effective way of getting across the key messages. (Found through FWA)
Musicrain is one of my favorite examples of a Flash based application. It is an interactive program that steps you through sheet music while playing the synchronized accompanying audio. You can specify the key, tempo and part volumes that the audio is played at. It is such a simple and effective use of Flash.