Top
One Floor Up

A collection of smart products, bright ideas, and fresh approaches.

Search
Follow
Subscribe

Entries in Advertising (52)

Tuesday
Mar292011

Help, I Can't Sleep

I am sitting alone in my office, literally laughing out loud at Help I Can't Sleep's Dream Recommender.  Just when I thought Help's marketing couldn't get any more brilliant.  Seriously, the balding, and the cow milking!  Too funny.  It makes me want to go to sleep immediately.

Another one to file under Damn-I-wish-I-had-thought-of-that.

 

Tuesday
Apr062010

Be Stupid

I'm thoroughly enjoying Diesel's new Be Stupid campaign. They make a pretty compelling case for stupid. How can you argue with logic like "Stupid has all the stories" or "If we didn't have stupid thoughts, we'd have no interesting thoughts at all"? I am starting to see how stupid can be brilliant.

Monday
Sep072009

Intel Commercial - Our Rock Stars

Oh my goodness, this Intel Rock Star commercial is just too funny. Is it just me, or does this resonate with anyone else?

Wednesday
Jan282009

Can you own a Porsche?

I can. I'm loving Porsche's new I Can website. It's gorgeously designed with simple and elegant graphics and animations. The best part of the site is the Picture It feature which allow you to upload a picture of your house and place a Porsche in your drive way. Love it.

Wednesday
Jan072009

New Pepsi Logo

Pepsi updated their logo and product graphics a few months ago. Like any rebranding, there have been mixed reactions. Personally, I really like them. I appreciate that have given some life to the brand by allowing the logo to be slightly organic. The stripe in the Pepsi logo changes size according to the beverage type. Diet Pepsi gets a skinny stripe and Pepsi Max gets a seriously fat stripe. I am pretty sure that this goes against all traditional branding rules, but I like it. It actually gives the brand a little more personality. I hope the trend catches on. (Thanks Brett).