Wednesday
Jan072009
New Pepsi Logo
Wednesday, January 7, 2009 at 12:00AM 
Pepsi updated their logo and product graphics a few months ago. Like any rebranding, there have been mixed reactions. Personally, I really like them. I appreciate that have given some life to the brand by allowing the logo to be slightly organic. The stripe in the Pepsi logo changes size according to the beverage type. Diet Pepsi gets a skinny stripe and Pepsi Max gets a seriously fat stripe. I am pretty sure that this goes against all traditional branding rules, but I like it. It actually gives the brand a little more personality. I hope the trend catches on. (Thanks Brett).
tagged Advertising, Packaging
Advertising, Packaging
Reader Comments (2)
I love pepsi.. have been drinking it for years.. I don't like comparing it to its #1 competitor because I think there is a huge difference in taste.
The logo looks fantastic, and I love the colours. I am drinking caffeine free diet pepsi right now and it looks and feels so good!!
pespi is not good for your healt..