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Thursday
Dec182008

Interactive Subway Installation

DateThursday, December 18, 2008 at 01:11AM

Ginga Interactive in Brazil has been working hard to promote the movie Twilight. One of their advertising approaches has been a series of interactive posters in Sao Paulo subway stations. The posters are touchable, allowing subway passengers to explore the content. They can watch and control clips from the film, browse character profiles and download information to their mobile phones. Watch a video of the interactive posters here.

AuthorKatrika | CommentPost a Comment |
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